Passion for Burton Snowboards
Applying for the Seo content specialist role
This may sound unconventional but if there was one company that I would write a cover letter for it would be Burton. I have been watching job openings at Burton Snowboards for longer than I care to admit and the SEO Content Specialist role is FINALLY a position that I have 100% confidence I would excel at.
Most people would say that given their technical SEO background they would be able to create compelling editorial content and implement SEO best practices that drive business and organic growth. In my experience, good content needs to combine technical SEO analysis and testing with the passion that the brand and consumer share. Nothing is worse than content that is clearly designed to rank rather than offer value.
Burtons mission-driven approach to showcase your people, your impact on the planet, and your influence on snowboarding presents the ideal opportunity to create content that people will value - truthfully, this is also the culture that I want to be a part of.
Those that know me would say that I am passionate and I focus on the things that capture my passion, the SEO Specialist role is an excellent opportunity to leverage my passion for snowboarding with my career experience in marketing.
Sincerely,
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